Focus Groups

Creating ad campaigns, marketing literature, or even surveys for the developing world can be a challenge; local viewpoints are important to incorporate when creating such material, yet it can be difficult to regularly obtain a fresh perspective.  Focus groups are an excellent tool – a small number of different individuals willing to provide in-depth feedback to specific questions, images, or text.  txteagle can serve as your “instant focus group” in the developing world.

 

Client: US-based NGO

Target Worker: Coastal Kenyan living in small village

Task: Survey feedback

Question: Please describe in your own words what information the following
question is asking for.  Do not answer the question yourself.