Creating ad campaigns, marketing literature, or even surveys for the developing world can be a challenge; local viewpoints are important to incorporate when creating such material, yet it can be difficult to regularly obtain a fresh perspective. Focus groups are an excellent tool – a small number of different individuals willing to provide in-depth feedback to specific questions, images, or text. txteagle can serve as your “instant focus group” in the developing world.
Client: US-based NGO
Target Worker: Coastal Kenyan living in small village
Task: Survey feedback
Question: Please describe in your own words what information the following
question is asking for. Do not answer the question yourself.